Founded by Jamie Cleaver in October 2021,
Blür Beauty is a refreshing take on women’s beauty standards and being body beautiful. With her body positivity philosophy, Jamie has created a range of face and body products that help women across the country love the skin they’re in. Recycled coffee grinds – acquired from Cape Town’s Truth Coffee, named among the world’s best coffee shops - is the scrub range’s core compound given the effectiveness of caffeine as a safe stimulate to the skin.
This is expertly blended with essential oils such as broccoli and almond, together with apricot exfoliator, to produce products that reduce the appearance of cellulite, fine lines, wrinkles, pigmentation and stretch marks. As its primary ingredient, the serum uses a coffee oil, also acquired from recycled coffee grinds, and fuses it with a number of other active oils including lemongrass, eucalyptus and grapefruit.
Blür wants to help women understand that you can “Own Your Beautiful”, while living consciously and confidently in her own skin.
JAMIE CLEAVER - FOUNDER
Blür Beauty was conceptualised and developed at home.
It started out tipping yet another batch of used coffee grinds in the dustbin, thinking “surely there is something else I can do with this?”.
Jamie started researching different oils, their properties, and their effects on our skin. She went to the shops and bought a range of different oils, from Argan Oil and Patchouli Oil to Coconut Oil and Sweet Almond Oil and played around in the kitchen and came up with the “first batch”.
Jamie is a devoted wife and a mother of two, looking for her next
exciting journey, Blür Beauty. She wanted to create a brand that (actually) makes a difference through supporting local, helping the environment and boosting women’s confidence.
Blür Beauty breaks down the social norms of beauty and celebrates women for their perfect imperfections.
We promise to help you reduce the appearance of cellulite, stretch marks, fine lines, and wrinkles.
This extends to helping with skin pigmentation, smoothing,
firming, and skin texture.
For any enquiries, please contact Jamie Cleaver.
Email address: firstname.lastname@example.org
Contact Number: +27 84 244 1313
Instagram Handle: @BlurBeautySA